Content :
Preface
Publisher's acknowledgments
Part A INTRODUCTION
1 Business and the economic environment
Part B MARKETS, DEMAND AND SUPPLY
2 The working of competitive markets
3 Demand and the consumer
4 Supply decisions in a perfectly competitive market
Part C THE MICROECONOMIC ENVIRONMENT OF BUSINESS
5 Pricing and output decisions in imperfectly competitive markets
6 Business growth and strategy
7 Multinational corporations and business strategy in a global economy
8 Labour and employment
9 Government, the firm and the market
Part D THE MACROECONOMIC ENVIRONMENT OF BUSINESS
10 The economy and business activity
11 National macroeconomic policy
12 The global trading environment
13 The global financial environment
Websites appendix
Key ideas
Glossary