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Book Details

  New Book

Essential Economics for Business


By JOHN SLOMAN (Author), ELIZABETH JONES (Author)
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Price : £47.99  £38.39
ISBN : 9781292304533  
Page : 424
Year of Publication : 2020    Edition : 6
Publisher : PEARSON PRENTICE HALL, USA
Subject : BUSINESS



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Description :

Concise and accessible,this sixth edition focuses on the core economics you will need as a business student, or as a student studying a related discipline,such as management,in addition to key business-related topics, such as business organization and strategy.

Numerous case studies and examples throughout the text illustrate how economics can be used to understand specific business problems or aspects of the business environment, from economics growth and the state of the economy to levels of business investment, interest rates, employment issues, the prices that firms charge and the profits they make, corporate social responsibility, the rise of online shopping and Brexit.

John Sloman was Director of the Economics Network from its foundation in 1999 until 2012, and is now Visiting Fellow at the University of Bristol where the Network is based.John is also Visiting Professor at the University of the West of England, Bristol.Elizabeth Jones is a Professor of Economics and Director of Undergraduate Studies in the Department of Economics at the University of Warwick. Elizabeth is also a lecturer on HM Treasury's Graduate Development Programme and teaches Economics for non-economists courses across various government departments.

Content :

Preface

Publisher's acknowledgments

Part A INTRODUCTION

1 Business and the economic environment

Part B MARKETS, DEMAND AND SUPPLY

2 The working of competitive markets

3 Demand and the consumer

4 Supply decisions in a perfectly competitive market

Part C THE MICROECONOMIC ENVIRONMENT OF BUSINESS

5 Pricing and output decisions in imperfectly competitive markets

6 Business growth and strategy

7 Multinational corporations and business strategy in a global economy

8 Labour and employment

9 Government, the firm and the market

Part D THE MACROECONOMIC ENVIRONMENT OF BUSINESS

10 The economy and business activity

11 National macroeconomic policy

12 The global trading environment

13 The global financial environment

Websites appendix

Key ideas

Glossary

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