Advertising and Violence�identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the�Journal of Advertising�and includes eight new chapters that expand the book�s coverage.

The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.

The book�s contents are presented in the following sections:

--Violence in Media Defined;
--Humor and Violence in Advertising;
--Sex and Violence in Advertising;
--Effects of Violence in Advertising;
--Special Concerns for Children;
--Public Service Campaigns;
--Regulatory Issues.

Foreword,�Wally Snyder

1. Introduction,�Les Carlson, Nora J. Rifon, and Marla B. Royne

PART I. VIOLENCE IN MEDIA DEFINED

2. Understanding Media Violence and Its Effects,�Carlos Cruz and Brad J. Bushman
3. Exploring the Underlying Dimensions of Violence in Print Advertisements,Hillary A. Leonard and Christy Ashley

PART II. HUMOR AND VIOLENCE IN ADVERTISING

4. It�s Just a Joke: Violence Against Males in Humorous Advertising,�Charles S. Gulas, Kim K. McKeage, and Marc G. Weinberger
5. The Prevalence and Influence of the Combination of Humor and Violence in Super Bowl Commercials,�Benjamin J. Blackford, James Gentry, Robert L. Harrison, and Les Carlson

PART III. SEX AND VIOLENCE IN ADVERTISING

6. Fifty Shades of Sex and Violence: Scenes of Advertising to Come?�Tom Reichert and Marc G. Weinberger
7. The Impact of Violence Against Women in Advertisements,�Michael L. Capella, Ronald Paul Hill, Justine M. Rapp, and Jeremy Kees

PART IV. EFFECTS OF VIOLENCE IN ADVERTISING

8. The Role of Dominance in the Appeal of Violent Media Depictions,�Laurence Ashworth, Martin Pyle, and Ethan Pancer
9. Celebrity Violence Outside the Ad Context: Synergies and Concerns,�Nora J. Rifon, Karen Smreker, and Sookyong Kim

PART V. SPECIAL CONCERNS FOR CHILDREN

10. Violence Is in the Ads, Too: Should Television Advertisements Be Rated?Marla B. Royne and Alexa K. Fox
11. Television Commercial Violence: Potential Effects on Children,�E. Deanne Brocato, Douglas A. Gentile, Russell N. Laczniak, Julia A. Maier, and Mindy Ji-Song
12. Caution, Animated Violence: Assessing the Efficacy of Violent Video Game Ratings,�Karen L. Becker-Olsen and Patricia A. Norberg

PART VI. PUBLIC SERVICE CAMPAIGNS

13. Using Mass Media Domestic Violence Campaigns to Encourage Bystander Intervention,�Magdalena Cismaru, Gitte Jensen, and Anne M. Lavack
14. Unintended Effects of a Domestic Violence Campaign,�Sarah N. Keller, Timothy Wilkinson, and A.J. Otjen

PART VII. REGULATORY ISSUES

15. Violence, Advertising and Commercial Speech,�Leleah Fernandez and Jef I. Richards
16. Violence in Advertising: A Multilayered Content Analysis,�Tim Jones, Peggy H. Cunningham, and Katherine Gallagher

About the Editors and Contributors
Index