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Description :
Description
Small Business Clustering Technology: Applications in Marketing, Management, Finance and IT examines the development and role of small business clusters from a variety of disciplines - economics, marketing, management, and information systems. Unlike many issues that are hampered by ideological problems between disciplines, this book proves that there is an approach suggesting that cluster analysis is truly interdisciplinary.
Small Business Clustering Technology: Applications in Marketing, Management, Finance and IT brings together perspectives on small business clusters from a range of disciplines and countries, highlights the commonalities in the literature, and gives a range of case studies illustrating the variety of clusters throughout the world.
Content :
Table of Contents
Preface
............................................................................................................................
vi
Section.I:.Introduction.to.Clustering
Chapter
.I
Small.Business.Clustering.
Across.Disciplines
.............................................................
1
Ann Hodgkinson, University of Wollongong, Australia
Section.II:.Marketing
Chapter
.II
Leveraging the Benefits of Business Clusters:
A.Branding.and.Stakeholder
.Management.Framework
..........................................
16
Bill Merrilees, Griffith University, Australia
Dale Miller, Griffith University, Australia
Carmel Herington, Griffith University, Australia
Chapter
.
III
Small
.
and
.
Medium
.
Enterprise
.
Clusters:
.
Marketing
.
and
.
Communication
.
Management
.................................................................................................................
29
Paola Falcone, University of Rome “La Sapienza,” Italy
Chapter
.
IV
Italian
.
Industrial
.
Districts:
.
Nature,
.
Structure,
.
and
.
Value
.
Creation
.......................
63
Paola Falcone, University of Rome “La Sapienza,” Italy
Chapter
.
V
Industry
.
Clusters
.
in
.
Peripheral
.
Regions:
.
A
.
Biotechnology
.
Case
.
Study
.................
99
Philip Rosson, Dalhousie University, Canada
Carolan McLarney, Dalhousie University, Canada
Section
.
III:
.
Management
.
and
.
Economics
Chapter
.
VI
Cluster
.
Development:
.
Issues,
.
Progress
.
and
.
Key
.
Success
.
Factors
.........................
127
Alev M. Efendioglu, University of San Francisco, USA
Chapter
.
VII
Regional Clusters: Classification and Overlap of Wine and
Tourism
.
Microclusters
...............................................................................................
141
Pamela McRae-Williams, University of Ballarat, Australia
Chapter
.
VIII
From Networks to Clusters and Back Again: A Decade of Unsatisfied
Policy
.
Aspiration
.
in
.
New
.
Zealand
............................................................................
160
Martin Perry, Massey University, New Zealand
Chapter
.
IX
The
.
Analysis
.
of
.
Tourism
.
Cluster
.
Development
.
of
.
Istanbul:
.
A Longitudinal Study in Sultanahmet District (Old Town)
...................................
184
Aslihan Nasir, Bogazici University, Turkey
Melih Bulu, International Competitiveness Research Institute (URAK), Turkey
Hakki Eraslan, International Competitiveness Research Institute (URAK), Turkey
Chapter
.
X
Uppsala BIO – The Life Science Initiative: Experiences of and Reflections on
Starting
.
a
.
Regional
.
Competitiveness
.
Initiative
.......................................................
198
Robin Teigland, Stockholm School of Economics, Sweden
Daniel Hallencreutz, Uppsala University, Sweden
Per Lundequist, Uppsala University, Sweden
vii
Section VI: Information Technology
Chapter XI
Clustering, Collaborative Networks and Collaborative Commerce in
Small and Medium Enterprises
...............................................................................
224
Michelle Rowe, Edith Cowan University, Australia
Janice Burn, Edith Cowan University, Australia
Chapter XII
The Role of Small Business Strategic Alliances in Small/Medium
Enterprises (SMEs)
...................................................................................................
242
Robert MacGregor, University of Wollongong, Australia
Lejla Vrazalic, University of Wollongong, Australia
Chapter XIII
E-Business Standardization in the Automotive Sector: Role and Situation of
SMEs
..........................................................................................................................
281
Martina Gerst, The University of Edinburgh, UK
Kai Jakobs, Aachen University, Germany
Chapter XIV
Conclusion
.................................................................................................................
303
Ann Hodgkinson, University of Wollongong, Australia
Robert MacGregor, University of Wollongong, Australia
Glossary
.....................................................................................................................
309
About the Authors
.....................................................................................................
322
Index
..........................................................................................................................
327
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