Content :
Foreword
Preface
About the Author
Part I Evolution
Chapter 1 Defining Public Relations
Chapter 2 The History and Growth of Public Relations
Part II Preparation/Process
Chapter 3 Communication
Chapter 4 Public Opinion
Chapter 5 Management
Chapter 6 Ethics
Chapter 7 The Law
Chapter 8 Research
Part III The Publics
Chapter 9 Media
Chapter 10 Social Media
Chapter 11 Employee Relations
Chapter 12 Government Relations
Chapter 13 Community Relations
Chapter 14 International Consumer Relations
Part IV Execution
Chapter 15 Public Relations Writing
Chapter 16 Integrated Marketing Communications
Chapter 17 Crisis Management
Chapter 18 Launching a Career
Appendix A PRSA Member Code of Ethics 2000
Appendix B PRIA Code of Ethics
Index
ADVERTISING
