Part 1. Decision to Become an Enterpreneur

1. Introduction to Enterpreneirship

Part 2. Developing Successful Business ideas

2. Recognizing Opportunities and Generating Ideas

3. Feasibility Analysis

4. Developing an Effective Business Model

5. Industry and Competitor Analysis

6. Writing a Business Plan

Part 3. Moving from an idea to an Entrepreneurial Firm

7. Preparing the Proper Ethical and Legal Foundation

8. Assessing a New Venture's Financial Strength

9. Building a New-Venture Team

10.Getting Financing or Funding

Part 4. Managing and Growing an Entrepreneurial Firm

11.Unique Marking Issues

12.The Importance of Intellectual Property

13.Preparing for and Evaluating the Challenges of Growth

14.Strategies for Firm Growth

15.Franchising

Glossary

Name Index

Company Index

Subject Index