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Description :
Rapid technological advancements have the ability to positively or negatively impact corporate growth and success. Professional leaders and decision makers must consider such advancements when designing and implementing new policies in preparation for the sustainable future of the business environment.
Developing Strategic Business Models and Competitive Advantage in the Digital Sector focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition. With research-based examples and analysis, this book is an essential reference source for academicians, researchers, and professionals interested in learning more about the impact of technology on industry success, including the changes and challenges created by the Internet and electronic media.
Content :
Table of Contents
Foreword
................................................................................................................................................
ix
Preface
...................................................................................................................................................
xii
Acknowledgment
.................................................................................................................................
xxi
Chapter 1
The.Historical.Development.of.the.Strategic.Management.Discipline
...................................................
1
INTRODUCTION
..............................................................................................................................................................
1
STRATEGY.AND.STRATEGIC.MANAGEMENT
..........................................................................................................
2
POSITIONING.OF.MANAGEMENT.STRATEGY.VS..OTHER.FIELDS.OF.MANAGEMENT.STUDIES.AND.
ECONOMICS
.................................................................................................................................................................
5
STRATEGY.VS..MARKETING?
....................................................................................................................................
13
THE.MAIN.AUTHORS.OF.STRATEGIC.MANAGEMENT
.........................................................................................
17
FUTURE.RESEARCH.DIRECTIONS
............................................................................................................................
19
CONCLUSION
.................................................................................................................................................................
19
Chapter 2
The.Basic.Principles.of.Competitive.Strategy:.External.and.Internal.Diagnosis
..................................
30
INTRODUCTION
............................................................................................................................................................
30
A.GENERAL.OVERVIEW.OF.STRATEGIC.TOOLS.AND.KEY.CONCEPTS
...........................................................
31
THE.EXTERNAL.DIAGNOSIS.(ENVIRONMENTAL.ANALYSIS.AND.INDUSTRY.ANALYSIS):.THE.
STRUCTURAL.ANALYSIS.OF.INDUSTRIES.AND.POSITIONING.WITHIN.INDUSTRIES
..............................
33
THE.INTERNAL.DIAGNOSIS
.......................................................................................................................................
38
THE.VALUE.CHAIN.APPROACH
.................................................................................................................................
41
FUTURE.RESEARCH.DIRECTIONS
............................................................................................................................
49
CONCLUSION
.................................................................................................................................................................
49
Chapter 3
A.Framework.for.Corporate.Strategies.and.Modes.of.Development.in.a.Changing.Environment
.......
57
INTRODUCTION
............................................................................................................................................................
57
CORPORATE.STRATEGY.CHALLENGES
..................................................................................................................
58
IMPLEMENTING.MODES.OF.GROWTH
.....................................................................................................................
65
THE.EVOLUTION.OF.STRATEGIC.ALIGNMENT.AND.ORGANIZATIONAL.PLANNING
..................................
70
FUTURE.RESEARCH.DIRECTIONS
............................................................................................................................
74
CONCLUSION
.................................................................................................................................................................
75
Chapter 4
The.Different.Perspectives.on.International.Strategy
............................................................................
85
INTRODUCTION
............................................................................................................................................................
85
THE.SCOPE.OF.INTERNATIONAL.BUSINESS.(IB)
...................................................................................................
86
FROM.INTERNATIONALIZATION.TO.GLOBALIZATION:.THEORETICAL.INSIGHTS
......................................
95
THE.EVOLUTION.OF.FDIs.IN.TELECOMMUNICATIONS.AND.BROADCASTING.SECTORS.IN.INDIA
.......
105
FUTURE.RESEARCH.DIRECTIONS
..........................................................................................................................
112
CONCLUSION
...............................................................................................................................................................
112
Chapter 5
From.Cooperation.to.Coopetition.and.Business.Ecosystems
..............................................................
124
INTRODUCTION
..........................................................................................................................................................
124
FROM.COOPERATION.TO.STRATEGIC.ALLIANCES
............................................................................................
125
BUSINESS.ECOSYSTEMS.AND.THE.EMERGENCE.OF.COOPETITION
..............................................................
137
FUTURE.RESEARCH.DIRECTIONS
..........................................................................................................................
143
CONCLUSION
...............................................................................................................................................................
143
Chapter 6
A.Dynamic.Vision.of.Value.Chains:.From.Value.Chains.to.Business.Models.(BM)
.........................
156
INTRODUCTION
..........................................................................................................................................................
156
BUSINESS.MODELS.AS.CONCEPT
...........................................................................................................................
157
BUSINESS.MODELS.CONFIGURATIONS.AND.APPLICATIONS
.........................................................................
161
FROM.BUSINESS.MODELS.TO.STRATEGY.AND.INNOVATION
.........................................................................
167
FUTURE.RESEARCH.DIRECTIONS
..........................................................................................................................
174
CONCLUSION
...............................................................................................................................................................
174
Chapter 7
Disruptive.Technologies,.Innovation,.and.Competition.in.the.Digital.Economy
................................
183
INTRODUCTION
..........................................................................................................................................................
183
EXPLORING.KEY.ISSUES.IN.INNOVATION
...........................................................................................................
184
TECHNOLOGY.BATTLES
...........................................................................................................................................
191
MAIN.CONTEXTUAL.FACTORS
...............................................................................................................................
198
FUTURE.RESEARCH.DIRECTIONS
..........................................................................................................................
202
CONCLUSION
...............................................................................................................................................................
202
Chapter 8
Applying.Concepts.and.Frameworks.in.the.Digital.Economy.in.a.Context.of.Convergence
..............
212
INTRODUCTION
..........................................................................................................................................................
212
ENTERTAINMENT.INDUSTRY.OVERVIEW
............................................................................................................
213
CHANGES.IN.ICT.INDUSTRY:.A.CONVERGENT.ENVIRONMENT
.....................................................................
218
MAJOR.ENTERTAINMENT.GROUPS.AND.THEIR.CORPORATE.STRATEGIES
................................................
223
FUTURE.RESEARCH.DIRECTIONS
..........................................................................................................................
234
CONCLUSION
...............................................................................................................................................................
235
Chapter 9
Key.Disruptions.in.the.Global.and.TV.Industry
..................................................................................
246
INTRODUCTION
..........................................................................................................................................................
246
THE.FILM.AND.TV.SECTOR:.MARKET.TRENDS.AND.DYNAMICS
...................................................................
247
CIRCUMSTANCES.AND.CAUSES.OF.CHANGE
......................................................................................................
251
INDUSTRY.TRANSFORMATION
...............................................................................................................................
258
F
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