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Description :
The developments in digital television technology provide the unprecedented opportunity to drastically extend the role of television as a content delivery channel. E-health, e-commerce, e-government, and e-learning are only a few examples of value-added services provided over digital televisions infrastructures. These changes in the television industry challenge companies to adjust their strategies in order to meet the opportunities and threats in this new environment.
Interactive Digital Television: Techniques and Applications presents the developments in the domain of interactive digital television covering both technical and business aspects. This book focuses on analyzing concepts, research issues, and methodological approaches, presenting existing solutions such as systems and prototypes for researchers, academicians, scholars, professionals and practitioners.
Content :
Table of Contents
Foreword
.......................................................................................................................
vii
Preface
.............................................................................................................................
x
Section
.
I:
.
Technologies
.
and
.
Applications
Chapter
.
I
DynamicTV:
.
The
.
Long
.
Tail
.
Applied
.
to
.
Broadband-Broadcast
.
Integration
.............
1
Andrea Belli, Telecom Italia, Italy
Marina Geymonat, Telecom Italia, Italy
Monica Perrero, Telecom Italia, Italy
Rossana Simeoni, Telecom Italia, Italy
Monica Badella, Politecnico di Torino, Italy
Chapter
.
II
Interactive
.
Television
.
as
.
a
.
Vehicle
.
for
.
Language
.
Learning
.....................................
18
Lyn Pemberton, University of Brighton, UK
Sanaz Fallahkhair, University of Brighton, UK
v
Chapter
.
III
A
.
Hybrid
.
Strategy
.
to
.
Personalize
.
the
.
Digital
.
Television
.
by
.
Semantic
.
Inference
.......................................................................................................
33
Yolanda Blanco-Fernández, E.T.S.E. Telecommunicación, Vigo, Spain
Jose J. Pazos-Arias, E.T.S.E. Telecommunicación, Vigo, Spain
Alberto Gil-Solla, E.T.S.E. Telecommunicación, Vigo, Spain
Manuel Ramos-Cabrer, E.T.S.E. Telecommunicación, Vigo, Spain
Martín López-Nores, E.T.S.E. Telecommunicación, Vigo, Spain
Chapter
.
IV
An
.
Approach
.
for
.
Delivering
.
Personalized
.
Advertisements
.
in
.
Interactive
.
TV
.
Customized
.
to
.
Both
.
Users
.
and
.
Advertisers
.....................................
52
Georgia K. Kastidou, University of Waterloo, Canada
Robin Cohen, University of Waterloo, Canada
Chapter
.
V
Analysis
.
and
.
Development
.
of
.
an
.
MHP
.
Application
.
for
.
Live
.
Event
.
Broadcasting
.
and
.
Video
.
Conferencing
...................................................
74
Kristof Demeyere, Ghent University, Belgium
Tom Deryckere, Ghent University, Belgium
Mickiel Ide, Ghent University, Belgium
Luc Martens, Ghent University, Belgium
Chapter
.
VI
Present
.
and
.
Future
.
of
.
Software
.
Graphics
.
Architectures
.
for
.
Interactive
Digital
.
Television
..........................................................................................................
91
Pablo Cesar, CWI: Centrum voor Wiskunde en Informatica, The Netherlands
Keith Baker, Philips Applied Technologies, The Netherlands
Dick Bulterman, CWI: Centrum voor Wiskunde en Informatica, The Netherlands
Luiz Fernando Gomes Soares, PUC-RIO, Brazil
Samuel Cruz-Lara, LORIA-INRIA Lorraine, Brazil
Annelies Kaptein, Stoneroos, The Netherlands
Chapter
.
VII
Ambient
.
Media
.
and
.
Home
.
Entertainment
..............................................................
112
Artur Lugmayr, Tampere University of Technology, Finland
Alexandra Pohl, Berlin-Brandenburg (rbb) Innovationsprojekte, Germany
Max Müehhäeuser, Technische Universitat Darmstädt, Germany
Jan Kallenbach, Helsinki University of Technology, Finland
Konstantinos Chorianopoulos, Bauhaus University of Weimar, Germany
v
Section
.
II:
.
Interaction
.
Design
Chapter
.
VIII
The
.
Use
.
of
.
‘Stalking
.
Horse’
.
Evaluation
.
Prototypes
.
for
.
Probing
.
DTV
.
Accessibility
.
Requirements
.......................................................................................
131
Mark V. Springett, Middlesex University, UK
Richard
N.
Griffiths,
University
of
Brighton,
UK
Chapter
.
IX
An
.
Activity-Oriented
.
Approach
.
to
.
Designing
.
a
.
User
.
Interface
.
for
.
Digital
.
Television
........................................................................................................
148
Shang Hwa Hsu, National Chiao Tung University, Taiwan
Ming-Hui Weng, National Chiao Tung University, Taiwan
Cha-Hoang Lee, National Chiao Tung University, Taiwan
Chapter
.
X
Long-Term
.
Interaction:
.
Supporting
.
Long-Term
.
Relationship
.
in
.
the
.
iTV
.
Domain
................................................................................................................
169
Christoph Haffner, University of Kiel, Germany
Thorsten Völkel, University of Kiel, Germany
Chapter
.
XI
Proven
.
Interation
.
Design
.
Solutions
.
for
.
Accessing
.
and
.
Viewing
.
Interactive
.
TV
.
Content
.
Items
....................................................................
184
Tibor Kunert, Technical University of Ilmenau, Germany
Heidi Krömker, Technical University of Ilmenau, Germany
Chapter
.
XII
Guidelines
.
for
.
Designing
.
Easy-to-Use
.
Interactive
.
Television
.
Services:
.
Experiences
.
from
.
the
.
ArviD
.
Programme
................................................................
207
Ari Ahonen, Technical Research Centre of Finland, Finland
Laura Turkki, Adage Usability, Finland
Marjukka Saarijärvi, Mininstry of the Interior, Finland
Maria Lahti, Technical Research Centre of Finland, Finland
Tytti Virtanen, VTT Technical Research Centre of Finland, Finland
Chapter
.
XIII
Text
.
Editing
.
in
.
Digital
.
Terrestrial
.
Television:
.
A
.
Comparison
.
of
.
Three
.
Interfaces
...........................................................................
224
Arianna Iatrino, CSP Innovazione nelle ICT S.C. a r.l., Italy
Sonia Modeo, CSP Innovazione nelle ICT S.C. a r.l., Italy
Chapter
.
XIV
Getting
.
the
.
Big
.
Picture
.
on
.
Small
.
Screens:
.
Quality
.
of
.
Experience
.
in
.
Mobile
.
TV
........................................................................
242
Hendrik Knoche, University of College London, UK
M. Angela Sasse, University of College London, UK
v
Section
.
III:
.
Business
.
and
.
Marketing
.
Studies
Chapter
.
XV
Time
.
and
.
Timing
.
in
.
Cross-Media
.
Production:
.
A
.
Case
.
Study
.
from
.
Norwegian
.
Television
................................................................
262
Roel Puijk, Lillehammer University College, Norway
Chapter
.
XVI
From
.
‘Flow’
.
to
.
‘Database’:
.
A
.
Comparative
.
Study
.
of
.
the
.
Uses
.
of
.
Traditional
.
and
.
Internet
.
Television
.
in
.
Estonia
........................................................
281
Ravio Suni, University of Tartu, Estonia
Chapter
.
XVI
From
.
‘Flow’
.
to
.
‘Database’:
.
A
.
Comparative
.
Study
.
of
.
the
.
Uses
.
of
.
Traditional
.
and
.
Internet
.
Television
.
in
.
Estonia
........................................................
281
Ravio Suni, University of Tartu, Estonia
Chapter
.
XVII
Belgian
.
Advertisers’
.
Perceptions
.
of
.
Interactive
.
Digital
.
TV
.
as
.
a
.
Marketing
.
Communciation
.
Tool
..............................................................................
298
Verolien Cauberghe, Faculty of Applied Economics, University of Antwerp,
Belgium
Patrick De Pelsmacker, Faculty of Applied Economics, University of Antwerp,
Belgium
v
Section
.
III:
.
Business
.
and
.
Marketing
.
Studies
Chapter
.
XV
Time
.
and
.
Timing
.
in
.
Cross-Media
.
Production:
.
A
.
Case
.
Study
.
from
.
Norwegian
.
Television
................................................................
262
Roel Puijk, Lillehammer University College, Norway
Chapter
.
XVI
From
.
‘Flow’
.
to
.
‘Database’:
.
A
.
Comparative
.
Study
.
of
.
the
.
Uses
.
of
.
Traditional
.
and
.
Internet
.
Television
.
in
.
Estonia
........................................................
281
Ravio Suni, University of Tartu, Estonia
Chapter
.
XVII
Belgian
.
Advertisers’
.
Perceptions
.
of
.
Interactive
.
Digital
.
TV
.
as
.
a
.
Marketing
.
Communciation
.
Tool
..............................................................................
298
Verolien Cauberghe, Faculty of Applied Economics, University of Antwerp,
Belgium
Patrick De Pelsmacker, Faculty of Applied Economics, University of Antwerp,
Belgium
Chapter
.
XVIII
Business
.
Models
.
with
.
the
.
Development
.
of
.
Digital
.
iTV
.
Services:
.
Exploring
.
the
.
Potential
.
of
.
the
.
Next
.
Transaction
.
Market
.......................................
320
Margherita Pagani, Bocconi University, Italy
About
.
the
.
Contributors
.............................................................................................
339
Index
............................................................................................................................
353
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